Turn Media Moments
Into Winning Plays.

You train for your sport. We train you for a different game.

Let’s Level Up Your Media Game

Master Media

Amplify Your Voice

Define Your Brand

Become A Legend

Media Attention is Constant.

One Slip Can Cost Everything.

The public loves drama. Any story can be spun.

Without media training, you risk making headlines for the wrong reasons.

In just the past year alone, you’ve probably seen the following:

A major college football program on the brink of a national championship, accused of running an extensive sign-stealing operation.
A professional baseball umpire dismissed after an investigation revealed violations of the league's gambling policies.
A top-ranked tennis player faced scrutiny after a positive test for a banned substance, sparking debates about transparency in anti-doping investigations.

Moments like these breed tough questions from the media, overshadowing significant achievements and damaging reputations. Media Training Camp (MTC) was created to teach those in the spotlight how to address difficult questions, own their narrative, and win the media game.

Media Training Camp® (MTC) is an innovative media training program meticulously crafted to empower athletes, influencers, executives, and teams with the confidence to navigate the media landscape and the public eye. Each customized experience equips clients with essential tools to establish their brand identity, shape their narrative, and avoid unwanted viral attention.

Real Life Situations

A sports exec caught on camera trashing their own team.

A star athlete’s traffic violation turning into a media storm.

Team's front office and star player not seeing eye-to-eye during free agency.

An Olympic breakdancer unintentionally becoming a meme.

Real Tools To Navigate Tough Moments

Create A Game Plan

Everyone plays a role, from athletes to the front office. Learn how to work together to share the best storylines.

Understand The Media

Get to know how media works within your discipline and build solid relationships.

Develop Interview Skills

Master the types of interviews, so you always stay cool under pressure.

Become Social Media Savvy

Build a fire social presence, avoid cringe moments, and monetize like a pro.

Learn from Past Interviews

Break down iconic sports interviews—both good and bad—to learn what works for you.

Be Culturally Relevant

Be authentic. Understand your strengths. Highlight your culture and the culture of the sport you love.

WHAT'S INSIDE MTC?

We're providing you and your team with:

24/7 Access

MTC includes a virtual classroom that provides 24/7 access to the full training curriculum, additional resources, tips, and real-life examples.

Participants can train and retrain anytime, anywhere, with a mobile-friendly design and an app-like experience. This means that in addition to the custom training, participants can access the program as many times as needed.

10 Easy-to-Digest Modules

Inside the course, we're covering everything from media strategies, interviews, and social media.

Sample module topics include The Media, the Significance of the Pregame, Interview Styles, Social Media, Historical Sports Interviews, and more.

The MTC Playbook

Access quick tips and resources for handling any media situation.

Coaching Connections

Go beyond just learning through quality video modules; you get access to an MTC team member so you and your team can get real-time advice and solutions.

Connect To Build Your Custom Media Training Camp

MEET YOUR COACH

Ashley Blackwood | @SportsPublicist

What’s up Home Team,

I’m Ashley Blackwood, a highly skilled communications strategist, marketer, entrepreneur, and crisis management expert with over two decades of experience in Sports and Entertainment. I am the proud owner of The Sports Publicist agency and the creator of Media Training Camp.

I am hard-working, disruptive, meticulous, sensible, honest, an advisor, and a believer.

Prior to becoming a full-time entrepreneur, I worked alongside the real-life Olivia Pope at her firm known for its crisis management and the inspiration for the ABC TV series Scandal. During my tenure, I constructed and implemented the growth strategy for the sports division while working with an exclusive list of clients in sports, entertainment, politics, and business. I’ve also had a robust career in sports, working directly with notable clients lovingly referred to as MVCs (Most Valuable Clients), creating stories, commercials, brands, strategies, and reputations that will provide impact and influence for years to come. Some of my most current and public MVCs include:

Athletes
Sha’Carri Richardson, Kyrie Irving, Zion Williamson, Russell Wilson, Carmelo Anthony, Allen Houston, Kawhi Leonard, Deandre Jordan, and more.

Teams and Leagues
The National Football League, National Basketball Players Association, National Basketball League, New York Knicks, New York Liberty, New York Rangers, Phoenix Suns, Los Angeles Clippers, Orlando Magic, Women’s Tennis Association, and more.

Why The Media Training Camp?
As you can imagine, throughout the years I’ve seen it all— wins, losses, crises, and comebacks. Now, I’m sharing the playbook with you to help you and/or your team dominate the public spotlight. I’ve condensed all those proven systems and frameworks into the Media Training Camp. So, let’s build a foundation of skills, knowledge, and resources that will continue to stand the test of the public eye!