THE PLAYBOOK

 

SUBSCRIBE FOR PREMIUM ACCESS
ATHLETES VS ENTERTAINERS: 5 distinctions to help you better represent your Sports Clients athlete Jun 25, 2022

Lebron vs. Kylie. Serena vs. Beyoncé. Cristiano Ronaldo vs. George Clooney.

No, this is not a comparison of talent and ability. Instead, this is a challenge for those who represent athletes and entertainers as talent, to understand how the sports industry differs from that of the...

Continue Reading...
WHAT IS SPORTS PUBLICITY? publicist Jun 22, 2022

I find joy in hearing friends and loved ones explaining what I do for a living. These conversations typically start off with, “she works with insert the name of their favorite player.” Whether or not I actually work with them, is most times irrelevant. After trying to pull bits and...

Continue Reading...